Privacy Policy
Last updated: June 26, 2026
This Privacy Policy explains how Parker & Lane New York (“we,” “our,” or “us”) collects, uses, discloses, and protects your personal information when you visit our website, place an order, contact us, or otherwise interact with our services.
By using our website at parkerandlane-newyork.com or purchasing from us, you agree to the practices described in this Privacy Policy.
For privacy-related questions, you can contact us at:
Email: support@parkerandlane-newyork.com
1. What Information We Collect
We collect information necessary to operate our store, process orders, deliver products, provide customer support, prevent fraud, and improve our services.
Information you provide directly
We may collect the following information when you place an order, create an account, contact support, subscribe to marketing, or interact with our website:
- Full name
- Email address
- Phone number, if provided
- Shipping address
- Billing address
- Order history
- Product preferences
- Customer service communications, including emails, messages, return requests, refund requests, and complaints
- Any other information you voluntarily provide to us
Information collected automatically
When you visit our website, we may automatically collect certain information, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Language preferences
- Pages viewed
- Time spent on pages
- Referral source
- Approximate location based on IP address
- Shopping cart activity
- Checkout activity
- Cookies, pixels, and similar tracking technologies
Payment information
We do not store your full credit card number, debit card number, or full payment details on our own servers.
Payments are processed by secure third-party payment providers, such as Shopify Payments, PayPal, Stripe, Klarna, Afterpay, or other payment providers made available at checkout. These providers process your payment information according to their own privacy and security policies.
We may receive limited payment-related information, such as:
- Payment method type
- Transaction reference
- Payment status
- Last four digits of the card, where applicable
- Billing confirmation details
2. How We Use Your Information
We use your information for the following purposes:
- Order processing — to process payments, confirm orders, prepare shipments, deliver products, and provide tracking information.
- Customer service — to respond to questions, complaints, refund requests, return requests, and support inquiries.
- Shipping and fulfillment — to share necessary delivery information with carriers, warehouses, suppliers, and fulfillment partners.
- Fraud prevention — to detect, prevent, and investigate fraudulent orders, chargeback abuse, unauthorized transactions, and security issues.
- Account management — to manage your customer account, order history, and saved preferences if you create an account.
- Marketing communications — to send promotional emails, product launches, offers, and updates only where permitted by law and based on your consent where required.
- Advertising and retargeting — to show relevant ads on platforms such as Meta, Google, TikTok, Pinterest, or other advertising platforms.
- Website improvement — to analyze website performance, improve product pages, improve checkout flow, and understand customer behavior.
- Legal compliance — to comply with tax, accounting, consumer protection, privacy, and other legal obligations.
We do not sell your personal information for money.
However, some advertising or tracking technologies may be considered “sharing,” “targeted advertising,” or “sale” under certain U.S. state privacy laws. See Section 9 for more information about your rights and choices.
3. How We Share Your Information
We only share personal information when necessary to operate our business, provide our services, comply with the law, or protect our rights.
We may share information with:
- Payment processors — to process your payment securely.
- Shipping carriers — such as USPS, UPS, FedEx, DHL, or local delivery partners, to deliver your order.
- Fulfillment partners and suppliers — including warehouses, manufacturers, and supplier networks that prepare and ship your order. Some suppliers may be located outside the United States.
- E-commerce platforms — such as Shopify or other website/store platforms used to operate our online store.
- Email and customer service providers — to send order confirmations, shipping updates, support replies, and marketing emails.
- Analytics providers — such as Google Analytics or similar tools, to understand website usage and improve our website.
- Advertising partners — such as Meta, Google Ads, TikTok Ads, Pinterest Ads, or other platforms, to measure and personalize advertising.
- Fraud prevention and security providers — to help detect suspicious activity, prevent fraud, and protect our website.
- Professional advisors — such as accountants, lawyers, tax advisors, or business consultants where necessary.
- Legal authorities — if required by law, subpoena, court order, legal process, or to protect our rights, customers, or business.
We require service providers to use personal information only for the services they provide to us and not for their own unrelated purposes.
4. International Data Transfers
Parker & Lane New York may work with service providers, suppliers, warehouses, shipping partners, and technology platforms located in the United States and other countries.
This means your information may be processed or stored outside your state, province, or country of residence.
When information is shared internationally, we take reasonable steps to ensure that your information is handled securely and only for the purposes described in this Privacy Policy.
For orders fulfilled through supplier or warehouse networks outside the United States, we only share the minimum information necessary to process and deliver your order, such as:
- Name
- Shipping address
- Contact details
- Product/order details
5. Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to operate our website, improve user experience, analyze traffic, and support advertising.
Cookies are small files stored on your device that help our website recognize your browser and remember certain information.
Types of cookies we may use
- Strictly necessary cookies — required for the website to function, including cart, checkout, login, fraud prevention, and security.
- Functional cookies — remember preferences such as language, region, currency, and display settings.
- Analytics cookies — help us understand how visitors use our website and how we can improve it.
- Marketing cookies and pixels — help us measure ads, build audiences, and show relevant advertising on third-party platforms.
Managing cookies
You can manage cookies through your browser settings. You may also be able to manage cookie preferences through our cookie banner or privacy settings where available.
Disabling certain cookies may affect website functionality, checkout experience, or personalization.
6. Marketing Communications
If you subscribe to our newsletter, opt in to SMS/email marketing, or otherwise consent to receive promotional messages, we may send you:
- Product updates
- Promotional offers
- New collection announcements
- Discount codes
- Back-in-stock notifications
- Cart reminders, where permitted
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any marketing email.
You can also contact us at:
support@parkerandlane-newyork.com
Transactional messages, such as order confirmations, shipping updates, refund notifications, and customer service replies, are not marketing messages and may still be sent when necessary to complete your order or respond to your request.
7. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Typical retention periods include:
- Order and transaction records: as required for tax, accounting, fraud prevention, and legal purposes, typically up to 7 years.
- Customer service communications: typically up to 3 years after the last contact.
- Marketing consent and unsubscribe records: for as long as necessary to respect your preferences and comply with applicable law.
- Customer account information: until you delete your account or request deletion, subject to legal and business retention requirements.
- Analytics data: retained in aggregated or anonymized form where possible.
- Returns, refunds, and chargeback documentation: retained as necessary for tax, accounting, fraud prevention, and legal defense.
After the applicable retention period, we delete, anonymize, or securely dispose of your information.
8. Data Security
We use reasonable technical, administrative, and organizational measures to protect your personal information.
These measures may include:
- HTTPS/TLS encryption
- Secure checkout through third-party payment providers
- Access controls
- Limited access to customer data on a need-to-know basis
- Fraud detection tools
- Secure hosting and platform infrastructure
- Regular review of website and system security
No online system is 100% secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information.
If we become aware of a data breach affecting your personal information, we will notify affected individuals and/or regulators as required by applicable law.
9. Your Privacy Rights
Depending on where you live, you may have certain privacy rights under applicable U.S. state privacy laws, including laws such as the California Consumer Privacy Act as amended by the California Privacy Rights Act.
These rights may include:
- The right to know what personal information we collect, use, disclose, sell, or share.
- The right to access the personal information we hold about you.
- The right to request deletion of your personal information.
- The right to request correction of inaccurate personal information.
- The right to opt out of the sale or sharing of personal information.
- The right to opt out of targeted advertising, where applicable.
- The right to limit the use of sensitive personal information, where applicable.
- The right not to be discriminated against for exercising your privacy rights.
- The right to appeal a denied privacy request, where required by law.
To exercise your privacy rights, contact us at:
support@parkerandlane-newyork.com
Please include enough information for us to verify your identity and process your request.
We may need to verify your identity before fulfilling certain requests. We will respond within the timeframe required by applicable law.
10. California Privacy Notice
This section applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies.
Categories of personal information we may collect
In the past 12 months, we may have collected the following categories of personal information:
- Identifiers — name, email address, phone number, billing address, shipping address, IP address.
- Commercial information — products purchased, order history, payment status, returns, refunds, customer preferences.
- Internet or network activity — website activity, pages viewed, cart activity, checkout activity, referral source, cookie data.
- Geolocation data — approximate location based on IP address or shipping address.
- Customer service information — messages, emails, complaints, support requests, refund requests.
- Inferences — product preferences, shopping behavior, and marketing interests based on website activity and purchases.
We do not knowingly collect sensitive personal information for the purpose of inferring characteristics about you.
Sources of personal information
We collect personal information from:
- You directly
- Your device or browser
- Payment providers
- Shipping and fulfillment partners
- Marketing and analytics platforms
- Fraud prevention tools
Business or commercial purposes
We use personal information for:
- Processing and shipping orders
- Providing customer support
- Preventing fraud
- Improving our website
- Marketing and advertising
- Measuring ad performance
- Complying with legal obligations
Sale or sharing of personal information
We do not sell personal information for money.
However, our use of advertising cookies, pixels, and similar technologies may be considered “sharing” or “sale” under California privacy law.
California residents may opt out by contacting:
support@parkerandlane-newyork.com
Where available, you may also use our cookie preferences tool or browser-based opt-out signals such as Global Privacy Control.
California “Shine the Light” law
California residents may request information about certain disclosures of personal information to third parties for their direct marketing purposes, where applicable.
To make a request, email:
support@parkerandlane-newyork.com
11. Do Not Sell or Share My Personal Information
We do not sell your personal information for direct monetary payment.
Some advertising and analytics tools may involve the disclosure of identifiers, cookie data, or internet activity to advertising partners. Under certain U.S. state privacy laws, this may be considered “selling,” “sharing,” or “targeted advertising.”
You may opt out by:
- Adjusting your cookie preferences, where available
- Using browser privacy settings
- Enabling Global Privacy Control, where supported
- Contacting us at support@parkerandlane-newyork.com
12. Children’s Privacy
Our website and products are intended for adults aged 18 and over.
We do not knowingly collect personal information from children under the age of 13.
If you are a parent or guardian and believe that a child under 13 has provided us with personal information, please contact us at:
support@parkerandlane-newyork.com
If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will delete it as required by law.
13. Third-Party Links
Our website may contain links to third-party websites, platforms, payment providers, social media pages, shipping providers, or other external services.
We are not responsible for the privacy practices, content, or security of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
14. User-Generated Content
If you submit reviews, photos, testimonials, comments, or other content to us or through our website, we may display that content on our website, advertisements, emails, or social media, where permitted.
Please do not submit content that contains personal information you do not want to be public.
If you want us to remove a review, testimonial, or other submitted content, contact us at:
support@parkerandlane-newyork.com
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or services.
When we update this Privacy Policy, we will update the “Last updated” date at the top of this page.
If we make material changes, we may notify you by email, website notice, or other appropriate means.
Your continued use of our website after changes are posted means you accept the updated Privacy Policy.
16. Contact Us
For privacy-related questions, requests, complaints, or concerns, contact us at:
Parker & Lane New York
Email: support@parkerandlane-newyork.com
We aim to respond to privacy requests as quickly as possible and within the timeframe required by applicable law.